Self Interest, Ego

Decision Making - Self Interest, Ego

We all know self interest is a big driver of behavior by many people in all walks of life. Adam Smith said as much more than 200 years ago.

I believe that many people don’t realize is that self interest often operates at a subconscious level. So much so that we often don’t even know that we’re behaving in the ways that we are. We don’t even realize we’re being as self interested as we are.

Self-interest often operates at a subconscious level.

Many times self interest does not enter into our stream of consciousness. On many occasions, we talk about a sense of entitlement in various walks of life. It appears that the sense of entitlement comes up because of self interest and becomes fundamental to how people think. People are not conscious of the self interest, they don’t even know they’re doing that.